• May 1Remember to keep your May schedule organized as the school year winds down! A lot is going on this month; including exams and class activities!

  • April 24Congratulations to all of the latest inductees into the National Art, International Thespian, and Tri-M Music Honor Societies!

  • February 6"Spread the love," SHS' Gender-Sexuality Alliance

Retelling SHS Stories: Indianapolis of Old Reflected In Aged Annuals

Zoe Bardon, Republisher

Hang on for a minute...we're trying to find some more stories you might like.


Email This Story






Shortridge Daily Echo — January 26, 1949

Indianapolis of Old Reflected In Aged Annuals

By Ann Robinson

It may pay to advertise but some of the ads in Echoes and Annuals of by-gone days would have a hard time bringing in that “Fruit of All Evil” today.

Ladies and gentlemen could pick even their kitchen stoves, see-saws, hair, and microscopes from the Echo’s pages. The only article which didn’t seem to be advertised there were Caesar ponies.

An entire page in an Annual once professed the merits of corsets with that whalebone hip. Another Annual announced that the purchasing power of a nickel could get you the cigar with the choice Sumatra wrapper.

In the line of real estate truly sound investments were offered. North of 38th Street you could buy lots filled with noble forest trees for only $400. The ad also proudly declared, “No taxes.”

At 45 Monument Place was situated the most up-to-date livery in town. This establishment was proud of its saddle horses but their carriages with rubber wheels were unsurpassed.

Naturally all the latest fads were publicized, including lace kid tans and mandolins. The mechanically minded could save some jack (moola to us) by buying bicycles that you made at home. Tandems were ultra-popular. A guy who owned a tandem outrated all other competition.

But times have changed, tandems are shunned and those advertisements of the past only bring chuckles to the present modern inventive world. And yet, who can foretell the future? Fifty years from now we might happen upon an ancient Echo and be seized with a melancholic longing for the days of soapy schmoos and saddle shoes.

This story is a part of the series Retelling SHS Stories produced by the Shortridge Archives. The Shortridge Archives meets on alternating Tuesdays and Thursdays weekly. For more information email Mr. Durrett at [email protected] Stay tuned for more stories like this one!

Leave a Comment

If you want a picture to show with your comment, go get a gravatar.




Navigate Right
Navigate Left
  • Retelling SHS Stories: Indianapolis of Old Reflected In Aged Annuals

    Showcase

    J-Day: The Experience of a Lifetime for Writers

  • Retelling SHS Stories: Indianapolis of Old Reflected In Aged Annuals

    Local

    Aggressive Petitioning and Transportation: School Board Meeting

  • Retelling SHS Stories: Indianapolis of Old Reflected In Aged Annuals

    Opinion

    Sexism in Dress Code

  • Retelling SHS Stories: Indianapolis of Old Reflected In Aged Annuals

    Opinion

    The NRA’s identity crisis

  • Retelling SHS Stories: Indianapolis of Old Reflected In Aged Annuals

    History

    Regarding Scientific Truth

  • Retelling SHS Stories: Indianapolis of Old Reflected In Aged Annuals

    Local

    Matchbook Learning: An interview with Commissioner Gore

  • Retelling SHS Stories: Indianapolis of Old Reflected In Aged Annuals

    Showcase

    Student Government Ratifies Constitution

  • Retelling SHS Stories: Indianapolis of Old Reflected In Aged Annuals

    Global

    A Moderated Conversation with Former First Lady Michelle Obama

  • Retelling SHS Stories: Indianapolis of Old Reflected In Aged Annuals

    A&E

    Black Panther Soundtrack Review

  • Retelling SHS Stories: Indianapolis of Old Reflected In Aged Annuals

    Opinion

    Editorial: Why Black History Month?

Retelling SHS Stories: Indianapolis of Old Reflected In Aged Annuals